Richard Dennys · Non-executive, chair & advisory
Non-executive, chair and advisory support for digital, affiliate and performance marketing businesses. Twenty-five years of operating experience, three CEO mandates, and no theoretical roadmaps.
01 — Services
Where I work with boards and leadership teams
Chair and non-executive roles
An operator’s voice in the boardroom: someone who has made the calls and can pressure-test management’s.
M&A advisory
Buy-side, sell-side and post-acquisition integration, informed by leading acquisitions and an eight-figure divestment from the inside.
Operating model review
An independent view on whether your cost base, structure and headcount match where the business actually is.
AI adoption
Practical guidance on what AI-native operations mean for a performance marketing business, and what to do about it first.
02 — How I work
A few mandates, done properly.
I take on a small number of mandates at a time so each gets real attention. I work with founders, investors and leadership teams. I advise and challenge; I don’t run your business for you.
Board seats
Chair or NED, ongoing
Retainers
Regular advisory access
Projects
Defined scope, fixed term
I only take on roles that don’t compete with my current executive commitments.
03 — Perspective
What I bring to the board
01
Most affiliate businesses carry headcount in product, platform, design and finance sized for a higher-growth era. Boards should be asking whether it still fits.
02
AI-native operating models let a small team run what used to need a department. Most leadership teams don’t yet have that model in-house.
03
Restructuring deliberately, rather than cutting reactively later, protects a brand’s value instead of eroding it piece by piece.
04 — Background
Operator experience, applied.
MrGamble.com (Current)
CEO
Game Lounge
CEO
Webgains
CEO
I’ve held three CEO mandates across global affiliate networks and iGaming publishing. That has meant restructuring cost bases and processes under real P&L pressure, leading acquisitions and integrations, taking a business through an eight-figure divestment, and resizing organisations to match where a business actually is.
Alongside that, I’ve rebuilt how these businesses acquire, engage and retain customers: modern attribution and data infrastructure, community and loyalty models built for durability, and content and product operations designed to run lean.
05 — Contact
Open to the right conversation.
If you’re looking for a chair, a non-executive director or an experienced operator to advise on a specific decision, I’d like to hear from you.
© Free Spirit Partners · Malta
Registered company details